<p>Branding.</p> <p>Dubbed by many the 'marketing buzzword' of the late '90s everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.<p>The only question is how do you do it?<p>Learn the laws of branding in the branding bible: <em>The 22 Immutable Laws of Branding.</em> Brilliant bold and mercifully brief this is the definitive work on branding distilling the complex principles and theories espoused in other long-winded high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola Xerox and Starbucks -- with the world-renowned marketing savvy of bestselling author Al Ries and his daughter Laura Ries <em>The 22 Immutable Laws of Branding</em> builds on the huge international success of <em>The 22 Immutable Laws of Marketing</em> and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.<p>Find out:<ul><li>Why you will fail to create a brand through advertising sales promotion public relations or fancy packaging<li>How to define your category. . . even if you're not first to market<li>How overbranding equals underwhelming<li>Why good old-fashioned publicity may be the missing link in the brand-building process<li>Why giving your brand the right name is perhaps more important than the brand itself</ul><p>And perhaps most important of all:<ul><li>How to own a word in the mind of the consumer.</ul><p>Smart and accessible <em>The 22 Immutable Laws of Branding</em> provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
