<b>Seize the chance to be extraordinary.</b><br><br> Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the Postman -- so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.<br><br> The 'Fred Factor' is summarized by four principles that will release fresh energy enthusiasm and creativity in your career and life: <br><br> • Make a Difference<br> • Build Relationships<br> • Create Value<br> • Reinvent Yourself<br><br> You too can apply <i>The Fred Factor</i> to enrich the lives of customers co-workers friends and family members as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other Freds.<br><br> Why not become a 'Fred' yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.