From Michael LeBoeuf the bestselling author of <i>Working Smart</i> and the audio programs <i>Working Smarter</i> <i>Imagineering</i> and <i>The Perfect Business</i> comes <i>How To Win Customers and Keep Them For Life</i> -- the ultimate guide to building a successful business through customer satisfaction. <br> <br> The success of any business depends on knowing the answers to these important questions: <br> <ul> <li>Why do some people buy once...and never return?</li> <li>Why do some people become strong steady customers?</li> <li>How do you turn an angry or complaining customer into a happy and satisfied one?</li> <li>What are the five best ways to keep customers coming back?</li> </ul> <br> <i>How To Win Customers and Keep Them For Life</i> is a hard-hitting action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants this practical no-nonsense guide tells you everything you need to know about successful selling -- and most important of all -- how to win customers for life.