<h2>63% of Kickstarter campaigns fail. Do this one thing and you’ll be among the 37% who succeed.</h2><p>The one thing is <em>pre-launch</em>. Ask any crowdfunding creator and they will confirm that it is the key to success.</p><p>You will learn how to prepare for your first crowdfunding campaign and do pre-launch with a minimal budget by using personal efforts and delegating some work to others. </p><p>This book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early in advance and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded. </p><p>You will understand the basics of crowdfunding the main difference between the two most popular reward-based crowdfunding platforms: Kickstarter and Indiegogo how to turn your idea passion or skill into a product and how to evaluate if there’s a market demand for it.</p><p>The core part of this book is about preparation for the crowdfunding campaign:</p><ul><li>How to set crowdfunding goals and why it is important to set a low goal</li><li>How to analyze similar campaigns </li><li>How to define your target audience</li><li>How to gather your crowd using free methods</li><li>How to create a landing page that turns visitors into subscribers</li><li>What are the best tools to build landing pages</li><li>How to integrate your landing page with your mailing list</li><li>How to “warm-up” leads with automated email sequence</li><li>How to engage your audience</li><li>How to run Facebook Ads to collect leads</li><li>How to use “smoke testing” method to see if someone buys your product</li><li>What is a pre-launch funnel and what stages it has</li><li>Conversion rates that you can expect </li><li>How to do media and influencer outreach</li><li>How to submit your video to viral video publishers</li></ul>