<p><strong>Is your business looking out?</strong></p><br /><p>The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings to online news social media online ad spend patent applications and more.</p><p>As a result we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights in real time. Tomorrow's most successful brands are already embracing Outside Insight benefitting from an information advantage while their competition is left behind.</p><br /><p>Drawing on practical examples of transformative data-led decisions made by brands like Apple Facebook Barack Obama and many more in Outside Insight Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.</p>