<p><strong>In clear language <em>The Innovation Mandate</em> shows leaders a step-by-step process to continually generate great ideas implement them and maximize their value to benefit both customers and investors.</strong></p><p>In today’s ultracompetitive marketplace the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services effectively connect with customers sharpen the supply chain efficiently manage finances and hire and retain the best people. Without a steady stream of new ideas even the best company will slow down atrophy lose market share hemorrhage customers and eventually close or be sold. </p><p><em>The Innovation Mandate</em> offers a clear and straightforward pathway to profitable innovation. It demystifies the concept making it easy to understand implement and measure. The book centers around three simple concepts: innovation generates profits; innovation in the form of new profitable ideas can come from anywhere; and identifying harnessing evaluating and implementing these new ideas cannot be left to chance. Additionally the book offers a five-point checklist to ensure your company is innovation ready.</p>
