<p><b>Based on <i>Building a StoryBrand</i> by <i>New York Times</i> bestselling author Don Miller this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.</b></p><p>Every day brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma Don Miller wrote <i>Building a StoryBrand</i> which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.</p><p>Now Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop strengthen and communicate their brand’s story to the marketplace.</p>
