<p><strong>Learn twelve key lessons from Dunkin’ Donuts former CEO Robert Rosenberg that offer critical insights and a unique 360-degree perspective to business leaders and managers on building one of the world’s most recognized brands.</strong></p><p>For entrepreneurs fighting for survival and leaders in growing businesses facing critical strategic decisions competition is always fierce and the future is never certain. Throughout all the chaos you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed.</p><p>Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run he grew the company from $10 million in sales to over $2 billion with more than 3000 outlets. Through his tenure Robert learned important lessons on running and scaling a family business.</p><p>Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.</p><p>In <em>Around the Corner to Around the World</em> Rosenberg helps you as he:</p><ul><li>Distills the characteristics of a successful company through all phases of growth.</li><li>Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands.</li><li>Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history.</li><li>Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence.</li></ul><p><em>Around the Corner to Around the World</em> tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become.</p><p>The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business.</p>
Title | Around the Corner to Around the World |
Author | Robert Rosenberg |
Narrator | Wayne Campbell Robert Rosenberg |
Media | Audiobooks |
Genre | General Fiction |
ISBN | 9781400220502 |
Published | 2020-10-13 |
Stock | In stock |
Duration | 8 hours 14 minutes |