<P>The benchmark guide to marketing and PR updated with the latest social media and marketing trends tools and real-world examples of success. <P><i>The New Rules of Marketing & PR 4th Edition</i> is the pioneering guide to the future of marketing an international bestseller with more than 300000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly raise visibility and increase sales. It shows how large and small companies nonprofits and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. <P>Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. <P>This production also includes updated information examples and case studies plus an examination of newly popular tools such as Info-graphics photo-sharing using Pinterest and Instagram as well as expanded information on social media such as YouTube Twitter Facebook and LinkedIn. <P>David Meerman Scott is a marketing strategist bestselling author of eight books including three international bestsellers adviser to emerging companies including HubSpot and a professional speaker on topics including marketing leadership and social media. Prior to starting his own business he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder at the time one of the world's largest information companies. <P><i>The New Rules of Marketing & PR</i> offers the single resource for entrepreneurs business owners nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.<P>©2013 David Meerman Scott (P)2014 Gildan Media LLC