<p>In this new edition of <i>No B.S. Marketing to the Affluent</i> millionaire maker Dan S. Kennedy shows you how to re-position your business practice or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton Disney Harrah's Entertainment Dove AARP Dr. Oz Starbucks Williams-Sonoma DeBeers the health and wellness industry and many other fascinating and diverse true-life examples. </p><p>You'll also discover how to: </p><ul><li>Use 10 surprising emotional buy triggers the affluent find irresistible </li><li>Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable </li><li>Use Kennedy's Million-Dollar Marketing System</li><li>A step-by-step blueprint comparable to those developed for six-figure clients ready for do-it-yourself use </li><li>Apply the magic language of 'membership' to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels</li></ul>