<p><I>Brand Now</I> uncovers the new rules of branding in our complex and chaotic world. Written by the author of <I>Get Scrappy</I> the digital marketing bible for business this latest book explains how to build brands that resonate both online and off.</p><p>The book helps you:<ul><li>Create a brand with meaning</li><li>Reinforce it with the right touchpoints</li><li>Hone your brand's unique story</li><li>Share it through engaging content</li><li>Cultivate a sense of community</li><li>Craft a coherent experience</li><li>Stand out with simplicity and transparency</ul></li></p><p>The world may be growing louder but with Brand Now's big ideas and practical toolbox you can break through the noise—and win a place in the hearts and minds of your customers.</p>
