<p>Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image automobiles or a financial service your goal is to make your brand the most recognizable by the consumer.</p> <p>But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.</p> <p>Filled with engaging stories and nuts-and-bolts tips <em>A Branded World</em> shows marketers and brand managers how to tap into the power of PR to build stronger brands.</p>