<p><i>Switch: How to Change Things When Change is Hard</i> by Dan Heath & Chip Heath—Book Summary—Abbey Beathan</p><p>(Disclaimer: This is NOT the original book.)</p><p>Why is change so hard? And how can we finally face it in order to grow stronger? After decades of research the Heaths finally have the answer.</p><p>The fear of change is built into our brains. Many psychologists through extensive research have discovered that our brain is divided into two systems a rational and an emotional one. The emotional is fast and makes decisions through intuition while the rational is slow and takes its time to make an accurate choice. The incongruence between these two systems makes change so hard but if you are able to overcome it then nothing will stop you.</p><p>(Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way)</p><p>'Until you can ladder your way down from a change idea to a specific behavior you're not ready to lead a switch.'—Chip Heath</p><p>Switch has a story-driven narrative with the objective of showing you how regular people were able to face change and obtained extraordinary results. Do not blindly try to make changes. Follow a guide based on years of research about psychology sociology and related fields in order to obtain the ideal results. Evidently to make the best of change you must know it and know yourself very well.</p><p>It's time for you to face the music and start pondering about a much-needed change.</p>
