<P>The key to growth as a church youth ministry or a business is getting first-time guests to come back. And as any good manager of a hotel a store a restaurant or an attraction knows the key to getting guests to come back is not actually the rooms or the product or the food itself; it's how guests feel when they're there. It's about hospitality. No matter how much effort and time we spend on excellence — stirring worship time inspiring sermons a good coffee blend in the foyer — what our guests really want when they come to our churches is to feel welcome comfortable and understood.</p><P>Written by a church consultant and a hospitality expert <I>The Come Back Effect</I> reveals to church ministry and even business leaders the secret to helping a first-time guest return again and again. Through an engaging story-driven approach they explain how service and hospitality are two different things describe how Jesus practiced hospitality and invite leaders to develop and implement changes that lead to repeat visits and eventually to sustained growth.</P>
