<P>Big business used to be a good thing.</p><p> Big meant economies of scale lots of resources and more power. Big meant better.</p><p>Then small happened.</p><p>Seth Godin the avant-garde marketer and international bestselling author explores how small companies with targeted ideas and savvy marketing are turning out to be the next 'big' thing.
Title | Small Is the New Big |
Author | Seth Godin |
Narrator | Seth Godin |
Media | Audiobooks |
Genre | General Fiction |
ISBN | 9781598871050 |
Published | 2006-07-24 |
Stock | In stock |
Duration | 7 hours 32 minutes |