<p>Sales consultants Bill Gallagher PhD and Orvel Ray Wilson team up with the bestselling author of <em>Guerrilla Marketing </em>and <em>Guerrilla Marketing Attack</em> Jay Conrad Levinson to create the ultimate guide to selling. Today’s increasingly competitive business environment requires new skills and commitment from salespeople and this book presents unconventional ideas that are easy and exciting for entrepreneurs at every level. </p>