<SPAN STYLE= 'font-weight: bold;' >Proven Profitable and Sustainable<br></SPAN><SPAN STYLE= '' ><br>For the past fifty years leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. In this analytically rigorous and eminently practical book Bruno Roche and Jay Jakub offer a more complete form of capitalism one that delivers superior financial performance precisely </SPAN><SPAN STYLE= 'font-style:italic;' >because</SPAN><SPAN STYLE= '' > it mobilizes and generates human social and natural capital along with financial capital. They describe how the model has been implemented in live business pilots in Africa Asia and elsewhere. Recent high-profile books like </SPAN><SPAN STYLE= 'font-style:italic;' >Capital in the Twenty-First Century</SPAN><SPAN STYLE= '' > have exposed financial capitalism's shortcomings but this book goes far beyond by describing a well-developed field-tested alternative. <br></SPAN>