This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas.  It is for anyone whose job is to stand up in front of others and persuade (which is of course almost everyone.) While many books exist on the subject of presentations and persuasion there are none tailored specifically to the needs of the advertising industry where the currency is that of ideas rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner.