In the popular imagination Spain conjures up a picture of rapacious conquistadores fiery flamenco dancers and brilliant artists. All true enough—but how closely does everyday life in modern Spain conform to these dramatic stereotypes? This book explores the complex human realities of contemporary Spanish life. It describes how Spain’s history and geography have created both strongly felt regional differences and shared values and attitudes. It reveals what the Spaniards are like at home and in business how they socialize and how to build lasting relationships with them. The better you understand the Spanish people the more you will be enriched by your experience of this vital warm and varied country—where the individual is important and the enjoyment of life is paramount.