<p>Every company has it at one point. But all too often it gets lost along the way leaving the company--and its workers--with an unclear sense of direction. Now the co-author of <em>The 22 Immutable Laws of Marketing</em> offers solutions for restoring the dispersed focus of a company back to its key service and discarding everything else.</p><p>With clear examples from a variety of industries Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co. even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo Sun Microsystems and Little Caesars.</p><p>Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.</p>