<p>When <em>Guerrilla Marketing</em> was first published in 1983 Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. </P><P>Filled with hundreds of solid ideas that really work Levinson’s philosophy has given birth to a whole new way of thinking about marketing. But times have changed. </p><P>This completely revised and expanded edition details Levinson’s wisdom on: the fastest-growing markets with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century.</p> <p><em>Guerrilla Marketing</em> is the entrepreneur’s marketing bible—and the book every small-business owner should have.</p> </div></P><P>A Blackstone Audio production.</P>